Who we are
NSN Red Leopards Basketball Academy CIC is a community-rooted youth development organisation based in East London. We use basketball as a powerful entry point to deliver structured progression pathways — building confidence, leadership, and long-term life outcomes for young people from diverse and often underserved communities.
We run weekly structured sessions in partnership with Future Youth Zone, engaging 15–20 young people per session and over 70 to date.
Our two programme strands serve different stages of the journey. Under 18s develop foundational skills, teamwork, and character. Young Adults (19+) step into leadership by earning coaching qualifications, taking on paid roles, and becoming the next generation of role models in their community.
Basketball is how young people walk through the door. What happens next — the confidence built, the qualifications earned, the doors opened — is what we're really here for.
How we develop players
Four stages. One complete player.
Read the game before it happens. See the play, understand the moment.
Every touch, every decision — executed with intention and accuracy.
When the moment arrives, act fast. Sudden, decisive, unstoppable.
Strength without weight. Dominate the game on your terms.